We are akin to your business, a trusted partner, and an extension of your team.

About us

Based in Canberra, servicing the nation and beyond, Akin Agency brings a wealth of expertise and knowledge to deliver strategic, innovative and tailored approaches in:

  • Public Relations
  • Government Relations and Engagement
  • Communications Services
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What we do

We are known for building reputations, identifying opportunities and delivering outstanding outcomes for our clients.

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Who we work with

We have led significant communication campaigns, including high-profile work with the Prime Minister and other Cabinet Ministers, ASX 10 companies, multinational corporations, and industry associations.

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Tech Jobs media campaign

Trade, sustainability and diversity on the agenda for Sweden’s Royal Tour

Strengthening Safety through impactful campaign with St John’s Ambulance, ACT

Case Study

Tech Jobs media campaign

Award-winning campaign to raise awareness of tech jobs in Australia.

In late 2021, Akin Agency partnered with the Tech Council of Australia (TCA) to launch an earned media-led campaign to encourage Australians to pursue a job in the tech sector. The campaign was delivered to raise awareness of the work needed to employ 1.2 million tech jobs by 2030. The campaign also served to increase the TCA’s industry influence with key stakeholders and drive value for members.

The campaign used insights from the TCA’s report ‘Australia’s Tech Jobs Opportunity – Cracking the code to Australia’s best jobs’ to drive a series of media and advocacy activities that ran across print, online, and broadcast in major publications including The Australian, Australian Financial Review, ABC Radio and Sky News. The campaign also targeted specific regions with data points relevant to their demographic and promoted stories of real people who demonstrated the tech jobs opportunity.

The campaign culminated with Prime Minister Anthony Albanese, Minister for Climate Change and Energy the Hon Chris Bowen MP, and Minister for Industry and Science the Hon Ed Husic MP attending The Iconic Fulfilment Centre in Western Sydney on 24 March 2022, to announce the Australian Labor Party’s commitment to support the TCA’s mission to employ 1.2 million Australians in tech jobs by 2030. The press event was covered by political and tech journalists from the Australian media. The MPs met with TCA Chair Robyn Denholm, TCA CEO Kate Pounder, The Iconic CEO Erica Berchtold, along with some of the warehouse workers to hear their stories of tech jobs.

In addition to the ALP announcing its shared commitment with the TCA, the campaign also led to more than 1,000 media mentions and reached an audience of more than 50,000 – which is an advertising equivalent of $3,139,845. The campaign also further assisted in strengthening existing relationships while building new connections with government, regulators and a range of people with influence over the tech industry.

The campaign was awarded runner up – External Campaign of the Year, at the 2022 Associations of the Year Awards.

Case Study

Tech Jobs media campaign

Award-winning campaign to raise awareness of tech jobs in Australia.

In late 2021, Akin Agency partnered with the Tech Council of Australia (TCA) to launch an earned media-led campaign to encourage Australians to pursue a job in the tech sector. The campaign was delivered to raise awareness of the work needed to employ 1.2 million tech jobs by 2030. The campaign also served to increase the TCA’s industry influence with key stakeholders and drive value for members.

The campaign used insights from the TCA’s report ‘Australia’s Tech Jobs Opportunity – Cracking the code to Australia’s best jobs’ to drive a series of media and advocacy activities that ran across print, online, and broadcast in major publications including The Australian, Australian Financial Review, ABC Radio and Sky News. The campaign also targeted specific regions with data points relevant to their demographic and promoted stories of real people who demonstrated the tech jobs opportunity.

The campaign culminated with Prime Minister Anthony Albanese, Minister for Climate Change and Energy the Hon Chris Bowen MP, and Minister for Industry and Science the Hon Ed Husic MP attending The Iconic Fulfilment Centre in Western Sydney on 24 March 2022, to announce the Australian Labor Party’s commitment to support the TCA’s mission to employ 1.2 million Australians in tech jobs by 2030. The press event was covered by political and tech journalists from the Australian media. The MPs met with TCA Chair Robyn Denholm, TCA CEO Kate Pounder, The Iconic CEO Erica Berchtold, along with some of the warehouse workers to hear their stories of tech jobs.

In addition to the ALP announcing its shared commitment with the TCA, the campaign also led to more than 1,000 media mentions and reached an audience of more than 50,000 – which is an advertising equivalent of $3,139,845. The campaign also further assisted in strengthening existing relationships while building new connections with government, regulators and a range of people with influence over the tech industry.

The campaign was awarded runner up – External Campaign of the Year, at the 2022 Associations of the Year Awards.

Case Study

Trade, sustainability and diversity on the agenda for Sweden’s Royal Tour

Akin led the media campaign for the Embassy of Sweden’s Royal Tour in Canberra and Sydney, balancing key diplomatic priorities along with royal hype.

Akin Agency worked closely with the Embassy of Sweden in early 2023 to coordinate the visit of Their Royal Highnesses Crown Princess Victoria of Sweden and Prince Daniel of Sweden, along with Sweden’s Minister for International Development Cooperation and Foreign Trade to Australia and New Zealand, Mr Johan Forssell. The official visit was part of the Swedish government’s priority to deepen and strengthen its relationship with Australia and unlock new opportunities for collaboration, particularly in the spaces of sustainability, trade cooperation and diversity and inclusion. 

Over the course of several weeks, our team developed the brief, and communications plan, and drew upon each team member’s experience to provide event coordination for smooth delivery of the itinerary in Sydney and Canberra. The locations included the National Museum of Australia, Tidbinbilla Nature Reserve and ACT Emergency Services Agency, the National Arboretum, the Australian National University, Business Sweden, the Sydney Opera House and the Royal Botanic Garden. Simultaneously, we connected them with key journalists and media outlets covering topics relevant to the trade mission.

Akin managed and led Australian media outreach with an exclusive interview with The Australian and a field trip with a journalist and photographer from The Canberra Times. Coverage spanned print, TV, radio and digital on The Guardian, SBS, ABC, The Canberra Times, News Corp, Channel 9, Channel 10, Innovation Aus, WIN News, The Daily Telegraph and The Driven. This resulted in more than 143 media items with a potential audience reach of 16,988,576.

Case Study

Trade, sustainability and diversity on the agenda for Sweden’s Royal Tour

Akin led the media campaign for the Embassy of Sweden’s Royal Tour in Canberra and Sydney, balancing key diplomatic priorities along with royal hype.

Akin Agency worked closely with the Embassy of Sweden in early 2023 to coordinate the visit of Their Royal Highnesses Crown Princess Victoria of Sweden and Prince Daniel of Sweden, along with Sweden’s Minister for International Development Cooperation and Foreign Trade to Australia and New Zealand, Mr Johan Forssell. The official visit was part of the Swedish government’s priority to deepen and strengthen its relationship with Australia and unlock new opportunities for collaboration, particularly in the spaces of sustainability, trade cooperation and diversity and inclusion. 

Over the course of several weeks, our team developed the brief, and communications plan, and drew upon each team member’s experience to provide event coordination for smooth delivery of the itinerary in Sydney and Canberra. The locations included the National Museum of Australia, Tidbinbilla Nature Reserve and ACT Emergency Services Agency, the National Arboretum, the Australian National University, Business Sweden, the Sydney Opera House and the Royal Botanic Garden. Simultaneously, we connected them with key journalists and media outlets covering topics relevant to the trade mission.

Akin managed and led Australian media outreach with an exclusive interview with The Australian and a field trip with a journalist and photographer from The Canberra Times. Coverage spanned print, TV, radio and digital on The Guardian, SBS, ABC, The Canberra Times, News Corp, Channel 9, Channel 10, Innovation Aus, WIN News, The Daily Telegraph and The Driven. This resulted in more than 143 media items with a potential audience reach of 16,988,576.

Case Study

Strengthening Safety through impactful campaign with St John’s Ambulance, ACT

Akin a comprehensive plan for an advocacy effort, on behalf of St John Ambulance ACT, that included both media and government relations.

The CBR NightCrew is program powered by volunteers from St John Ambulance ACT that provides first aid and other support services to the Canberra community, with the aim of reducing the number of ambulance and police callouts in Canberra’s CBD and increasing public safety.

Facing funding uncertainty and recognising its limited experience in media and government relations as a local not-for-profit, St John Ambulance ACT sought Akin’s expertise to develop a media and advocacy strategy to help promote the benefits of its CBR NightCrew service to the local community and government stakeholders.

The strategy involved two key objectives:  garnering media attention and fostering community awareness, and engagement with local government and ongoing advocacy.

As part of this strategy we delivered:

  • a press conference with well-known media outlets including WIN News, ABC News and RiotAct, to demonstrate the importance of its service to the community
  • site visits for The Canberra Times so journalists could shadow the CBR NightCrew and learn the benefits of the program
  • engaged government to outline the significance of its services and the impact on the community if the services were to cease.
  • facilitated meetings with Members of Parliament, igniting a surge of interest and paving the way for future site visits.

As a testament to Akin’s efforts, the government decided to release the tender to the public. In addition, the above sparked interest and helped make plans for more involvement and support. All engagements generated substantial enthusiasm and solidified plans for additional media site visits.

Case Study

Strengthening Safety through impactful campaign with St John’s Ambulance, ACT

Akin a comprehensive plan for an advocacy effort, on behalf of St John Ambulance ACT, that included both media and government relations.

The CBR NightCrew is program powered by volunteers from St John Ambulance ACT that provides first aid and other support services to the Canberra community, with the aim of reducing the number of ambulance and police callouts in Canberra’s CBD and increasing public safety.

Facing funding uncertainty and recognising its limited experience in media and government relations as a local not-for-profit, St John Ambulance ACT sought Akin’s expertise to develop a media and advocacy strategy to help promote the benefits of its CBR NightCrew service to the local community and government stakeholders.

The strategy involved two key objectives:  garnering media attention and fostering community awareness, and engagement with local government and ongoing advocacy.

As part of this strategy we delivered:

  • a press conference with well-known media outlets including WIN News, ABC News and RiotAct, to demonstrate the importance of its service to the community
  • site visits for The Canberra Times so journalists could shadow the CBR NightCrew and learn the benefits of the program
  • engaged government to outline the significance of its services and the impact on the community if the services were to cease.
  • facilitated meetings with Members of Parliament, igniting a surge of interest and paving the way for future site visits.

As a testament to Akin’s efforts, the government decided to release the tender to the public. In addition, the above sparked interest and helped make plans for more involvement and support. All engagements generated substantial enthusiasm and solidified plans for additional media site visits.

Who we are

What sets us apart is our breadth of knowledge and expertise across corporate and government organisations.

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Work with us

If you are looking to partner with one of Canberra’s most trusted and reputable agencies, we would love to hear from you!

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